This brand identity was created for April’s Artistry, a small pottery business looking for a logo and visual style that felt personal, approachable, and handmade—just like their work.

I hand-illustrated a portrait of the artist at the wheel, capturing the process and personality behind the craft. The custom logo design is complemented by a brand pattern and business card layout; all tied together with warm tones and organic linework to reflect the tactile nature of pottery.

This project showcases how illustration and branding can come together to tell a story and create a memorable, human-first identity.