This brand identity was created for Ali’s Sanctuary, a cat rescue named in loving memory of Ali, a foster kitten who left a lasting mark. The organization needed a visual identity that felt both compassionate and comforting—a brand that could speak to their mission of care and remembrance.

I hand-drew the logo to evoke warmth and protection, using soft, rounded lines to form a pair of gentle hands encircling a cat’s face—symbolizing safety and love. The halo pays tribute to Ali, honoring his legacy with quiet grace.

Paired with a custom type treatment in calming purple tones, this identity is designed to be both memorable and meaningful across digital, print, and merchandise. The result is a gentle, emotionally resonant brand that feels as heartfelt as the work Ali’s Sanctuary does every day.