This conceptual brand identity was developed as a creative exercise based on the name Size Clothing. My goal was to design an inclusive, welcoming visual identity for a trendy, size-positive clothing store.

Inspired by the elegance of Art Nouveau, I incorporated flowing lines, organic shapes, and a warm, earthy color palette to evoke a sense of comfort, beauty, and self-expression. Every element—from the typography to the logo and packaging mockups—was crafted to reflect a brand that celebrates style at every size.

This project demonstrates my ability to build thoughtful, stylistically distinct brand identities that combine visual aesthetics with clear, purposeful messaging.